For app-to-app measurement, the parameter introduced is GBRAID and for app-to-web measurement, the parameter used will be WBRAID.Įspecially for the WBRAID relating to Google Ads connected to Google Analytics, it will generate a new first-party cookie on the reference domain. Google Ads has therefore introduced two new metrics to comply with Apple’s policies and measure ad results on iOS. In fact, with the introduction of ATT, iOS14 and later and the adaptation of Google Play to ATT from April 1st and moreover in general the changes to user privacy, the campaigns’ tracking had become almost impossible regarding the applications.
GBRAID & WBRAID parametersĪnd here we come to the point of the tracking app in relation to Ads campaigns. Obviously it is possible to cross the dimensions with other events or parameters / user properties in order to generate hyper-focused targeting activities. This report allows you to view, by default, which traffic channels convey top spenders to the site. This new report can be found in the GA4 Template Gallery: Because you view frequently: Shows which tabs the user views most frequently, even if they haven’t been viewed recently.For example, the user views the Admin section, the home page includes a link to the Admin page, and the last viewed date Recentely Viewed: Provides links to recently viewed GA4 reports.It is possible to change the time interval of 7 days by clicking on the item Last 7 days: the calendar opens and the user can choose the date of greatest interest for the analysis
For example, if the user frequently views the Total Revenue metric, Analytics adds the KPI to the Overview tab with the revenue data for the last 7 days. GA4 updates the metrics on the overview tab based on what is displayed in Analytics.
#Utm parameter manual#
The screenshot shows the breakdown of the tracking related to the utm_source_platform parameter: we detect Google Ads, Manual and Shopping Free Listings New Home Page in GA4Īnother important novelty is the new GA4 Home Page’s UI:Īs shown in the screenshot, the new GA4 Home can be divided into 3 macro areas: It is not currently available in reports or in Explore. It is currently not available in either the reports or in Explore By default this parameter, present both in Explore and as a secondary dimension, collects Google Ads or Manual (screenshot below) Identify the platform where the marketing activity was undertaken. bannerXYZ, bannersite_30x30, herosection, etc.) Identify the content of the campaign (e.g. Identify the keywords used in paid campaigns in non-Google circuits Identifies the campaign associated with the source and medium (eg CollezioneEstate22, NotizieGA4, etc. Identifies the means by which the user arrived at the site (e.g. The table below shows both the current and new UTM parameters, in bold and yellow background, that can be used and displayed in GA4: Parameters Usually for the part of the Google circuit (for example Google Ads) these parameters were recoded in automatic mode, while for everything outside the Google ecosystem it was tagged in manual mode. The creation of the UTMs was necessary in order to distinguish and analyze in detail all the traffic coming from the marketing campaigns set up by companies or external suppliers. For example, via the parameters we how many users arrive from our newsletter or dem, through the related email channel, perhaps, to the SummerDiscount2022 campaign: in Analytics we find this information both in the Default Channel Groups and in the source / medium report and also under the campaign voice. The new Gbraid / Wbraid parameters for App campaign trackingĪre you ready? Let’s go! New UTM Parameters in GA4Īfter about fifteen years (15 years!) with the advent of GA4 we can take advantage of new UTM parameters to improve tracking and data analysis.įor who don’t know, the UTM parameters are entered in the querystring of the URLs and allow you to identify the source, medium and campaign of the marketing activities undertaken by the business.The new “ Predict Top Spender” report in the explore section.The modification of the UTM parameters for tracking advertising campaigns.Some of these features unhinge, for better, even some habits we have lived with so far while others are just new and allow an improvement in the tracking and user interface of GA4. This week Google released a lot of news related to Google Analytics 4.
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